CoD share in tier II/III cities continues to be lower compared to tier I. "We've been able to reduce CoD share compared to pre- demonetisation period. Currently, less than one percent of all orders on Paytm Mall are cash-based," Paytm COO Kiran Vasireddy told PTI.Į-tailing giant Amazon.in said while cash began returning by end of March 2017 quarter, the company has taken several initiatives to encourage digital payments like providing point of sale (PoS) machine to every delivery agent and launched its own prepaid wallet (Amazon Pay Balance). "We strongly believe convenience is the biggest factor to drive adoption for any new form of technology.
Paytm runs a mobile wallet, payments bank and has e-commerce operations as well. SoftBank and Alibaba-funded Paytm, which has been one of the biggest beneficiaries of the government's move last year to scrap Rs 500 and 1,000 notes, said it has witnessed more than 3.5-times surge in payment transactions.
"The overall impact of demonetisation has been positive as people have renewed faith in cashless payments," Rohan Bhargava, co-founder of, said. About 48 percent respondents of a survey - done by Ratan Tata-backed - said they have switched from cash on delivery (CoD) to prepaid orders, highlighting the growing popularity of digital payments a year after demonetisation.ĭebit/credit cards emerged as the most preferred mode with 54 percent respondents saying they paid using cards, while 30 percent said they pay via mobile wallets and 6 percent use net banking and UPI.Īlso, 80 percent of the 2,000-plus respondents claimed that they have introduced either their family or friends to cashless payments post demonetisation.
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